Choose the role of video
Decide whether the campaign should build awareness, demonstrate a product or encourage a defined response.
VIDEO & CONNECTED TV
Earn attention. Make it mean something.
Connect your brand or product story across video and the connected-TV screen. Plan for the viewing experience first, with a measurement approach that fits the channel.
Prepare a campaign brief
VIDEO & CTV / FRAME STREAMING CONCEPTWHO IT SERVES
App advertisers and brands exploring video-led discovery, engagement or connected-TV campaigns.
FORMATS & SCOPE
In-app video and connected-TV video. Duration, aspect ratio and placement eligibility are confirmed in the media plan.
VIDEO & CTV / FRAME STREAMING CONCEPT
One story.
Different viewing moments.
A lean-back television experience and an in-app placement ask for different creative decisions and response paths.
- Choose the screen’s role
- Build for the placement
- Agree the measurement method
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Design for the screen
Adapt creative for placement, duration and viewing context. Confirm audio, safe areas and landing or response paths.
Measure with the right lens
Review delivery and completion alongside agreed outcomes. Keep cross-device attribution limits visible in the readout.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
A completed view is not a conversion. CTV attribution and cross-device measurement depend on the agreed partners and methodology.
- Video starts & completion rate
- Reach & frequency, where available
- Cost per completed view
- Attributed outcomes where supported
SEE THE EXPERIENCE
The format changes.
The experience matters.
Explore an in-app placement or the television screen.
Play the video. Try the rewarded journey.
A little more
outside.
ADVERTISEMENT · CONCEPT00:08
FORMEEveryday running shoes.The everyday collection.
FORME is a fictional footwear brand created to demonstrate a complete product advertisement.
This is a creative example, not a product available for purchase.
SPONSORED · FOCUS APP CONCEPT
focus — your daily planner
focus — your daily plannerPlan today. Choose a priority. Make the next step clear.
PATH / CONCEPT APPA new path
is waiting.
is waiting.
Choose to watch this short ad to unlock an extra route.
New route unlocked.
The ad is complete. Your reward is ready.
BACK IN THE APPYour next route
is ready.
is ready.
Continue with the reward you chose.
Full-screen in-app videoILLUSTRATIVE EXPERIENCE
01 / FORMAT EXPLORERA video ad at
A video ad at
a natural break.
A full-screen video appears between app experiences, such as after completing a level. The placement and return path are agreed before launch.
App momentVideo adReturn to app
WHAT TO EVALUATE
Explore video & CTVVideo starts, completions and attributed downstream actions where supported.
Original concept creative and placement demonstrations. Not client campaigns or a representation of inventory access.
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
A completed view is not a conversion. CTV attribution and cross-device measurement depend on the agreed partners and methodology. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief