Find the right moment
Define eligible audiences, inactivity windows, exclusions and consent requirements.
RETARGETING
Give people a reason to come back.
Reconnect with people who have visited your website, explored a product or used your app. Turn an unfinished journey into a relevant next step, from a first purchase to a renewed subscription.
Prepare a campaign brief
RETARGETING / SHOPPING APP CONCEPTWHO IT SERVES
E-commerce brands, service advertisers and app businesses with eligible first-party audiences and a clear re-engagement goal.
FORMATS & SCOPE
Display, native and video with a message tailored to the audience and lifecycle stage.
RETARGETING / SHOPPING APP CONCEPT
The next message
needs a reason.
A previous visit gives context, not certainty. Use relevant creative and a useful destination to invite the next action.
- Define eligible past users
- Present a relevant message
- Return to the relevant product page or app screen
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Make the next step relevant
Match the message to a useful action. Agree on product-page or deep-link behavior and exclude converted users where the campaign rules require it.
Separate return from impact
Track re-engagement and downstream actions. Discuss a holdout test when audience size and setup allow.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Audience access, consent, destination behavior and platform eligibility must be confirmed before activation.
- Re-engagement & return visits
- Cost per reactivated user
- Purchase or subscription events
- Incremental lift, where testable
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
Audience access, consent, destination behavior and platform eligibility must be confirmed before activation. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief